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Terms of Service

Last updated November 11, 2026

These terms are the agreement between Replyit, run by the Replyit team (“we”), and the business that uses it (“you”). By creating an account, you accept them, together with our Privacy Policy and Data Processing Agreement. If anything is unclear, write to us through our contact page.

What you get

An AI chat assistant for your website (and, on the Website + WhatsApp plan, your WhatsApp number), set up for you, that answers your customers from the business information in your account and passes their requests to you. You see conversations and leads in your dashboard.

Your account

  • Replyit is for businesses. The person who creates the account must be at least 18 and allowed to act for the business.
  • Give accurate details, including a real email address you can read: we send a link to it before your dashboard opens.
  • Keep your password private, and use your own login. Invite teammates from Settings so each person has their own.
  • You're responsible for what happens under your account. Tell us straight away if you think someone else got in.

Price, free period and cancelling

  • There are two plans, both with setup included: Website at $49 a month, and Website + WhatsApp at $99 a month. You can switch plans anytime; a switch during a billing month is prorated. Prices don't include taxes your country may charge, such as VAT.
  • Payments are handled by our payment provider, Lemon Squeezy, which acts as the merchant of record: it charges your card, issues receipts and handles sales tax, and may show its own terms at checkout. We never see your full card number.
  • If we change the price, we'll email you at least 30 days before it applies to you. You can cancel before then.
  • New accounts start with a 14-day free trial, which covers setup. A card is required to start it, and nothing is charged during the trial. Unless you cancel before the trial ends, your subscription starts automatically and your card is charged your plan's monthly price until you cancel.
  • You can cancel at any time from your Plan page, or by telling us. Your assistant stays online until the end of the period you've paid for. Payments for a period that has started aren't refunded, except where the law requires it.
  • If a payment fails, we'll tell you and retry. If it isn't made, your assistant goes offline. Your settings, conversations and leads are kept, so it can be turned back on.
  • Fair use: up to 300 customer messages a day per business on Website, 1,000 on Website + WhatsApp, and 100 a day during the free trial.

Your content and your data

  • Your business information, your conversations and your leads belong to you. You give us permission to store and process them only to run Replyit for you.
  • We don't use your content or your customers' conversations to train AI models, and we don't sell them.
  • You can download your leads and conversations at any time from Settings → Your data.
  • For your website visitors' personal data, you are the controller and we are your processor, as set out in the Data Processing Agreement, which is part of these terms.

AI answers, and telling people it's AI

  • Every chat starts by telling the visitor they're talking to an AI assistant and that chats are saved. Don't hide or remove that notice, and don't present the assistant as a person. The law in many places, including the EU's AI Act, requires it.
  • Mention the assistant in your own privacy policy, too.
  • AI can make mistakes. The assistant is designed to answer only from your information and to take a message when it isn't sure, but you're responsible for checking that it represents your business correctly. It doesn't give medical, legal or financial advice, and it must not be the only way people can reach you in an emergency.

Acceptable use

Don't use Replyit to:

  • break the law, or help someone else do so;
  • send spam, scam, mislead or impersonate people or other businesses;
  • collect sensitive information through the chat, such as card numbers, passwords, health records or government ID numbers;
  • offer anything illegal, adult content, weapons, or financial products you're not licensed for;
  • attack, overload or probe Replyit or other clients' accounts, or copy the service to build a competing one.

Support access

Setup is done for you, so we may open your dashboard to set up or fix your assistant, but only while “Replyit support access” is on in Settings → Security. Each visit is recorded there with its reason. You can turn it off at any time. We can never see or change your password.

Other services you connect

If you connect WhatsApp, a booking link or a webhook to another app, those services' own terms apply to them, and you're responsible for where you choose to send your leads. WhatsApp is provided by Meta, and its business messaging policies apply.

Availability and liability

We work to keep Replyit running at all times, but we provide it “as is” and can't promise it will never be interrupted or that every AI answer will be right. As far as the law allows, we aren't liable for indirect losses such as lost profits, lost bookings or lost data, and our total liability to you is limited to the amount you paid us in the three months before the issue. Nothing here limits liability that the law doesn't allow to be limited.

You're responsible for claims by others that arise from your business information, from how you use Replyit, or from breaking these terms, and you'll cover our reasonable costs if such a claim is brought against us.

Suspending and ending the agreement

  • You can close your account at any time from Settings. Your subscription is cancelled first, then your account and data are deleted.
  • We may pause or close an account that breaks these terms, doesn't pay, or puts other people at risk. We'll tell you why, and when it's fair to, give you a chance to fix it first.
  • After an account is closed, we delete its data within 30 days, except what we must keep by law, such as billing records.

Changes

We may update Replyit and these terms. If a change matters to you, we'll email active clients at least 14 days before it applies and update the date at the top. If you don't agree, you can cancel before it applies.

Law and disputes

These terms are governed by the laws of the country where Replyit's operator is registered. If something goes wrong, write to us first: most problems are solved that way. Nothing in these terms takes away rights you have under the consumer or business laws of your own country.